10 Postcard Marketing Mistakes You Can Easily Avoid

Image source: Graphicstock.com My veterinarian has the best postcards. Always colorful with entertaining cartoon illustrations of cats, dogs, and other assorted animals, they are irresistible and a source of family delight. Of course, they also…

3 Ways to Build a Text Message List

Image source: Depositphotos.com If you want to send out text messages to your customers, the first step is to build your list. Your customers need to opt-in using their phone by texting a keyword to…

How to Get Testimonials from Satisfied Customers

Image source: Photospin.com Testimonials do a lot more than let businesses know that customers appreciate their hard work. Along with stroking egos, these messages serve as crucial marketing tools that help companies get the word…

Boost Sales During Summer Slowdowns with These Tips

Image source: Graphicstock.com Families might love summer because it means time off from school and long weekends at the beach. However, small business owners are less likely to appreciate this time of year. In fact,…

How to Build a Business by Networking, Online…

by Adam Harrington Last Updated: Feb 18, 2019A lot of different things go into building a successful business, but one tactic that will serve you throughout the life of your business is networking. Here's how…

How to Save Time on Social Media

Image source: Photospin.com Managing all your business's social media accounts takes a lot of time. As a business person trying to make your mark on the fabric of the social media landscape, you’re probably spending…

Five Key Ways Tax Reform May Affect Your…

Image source: iStock.com Now that the Tax Cuts and Jobs Act (TCJA) is active legislation, you are likely to see its impact on your tax obligations.  As you get ready to file your business taxes…

How Much Money Do Business Owners Need to…

Image source: iStock.com Small business owner? Hoping to retire someday? Just like anybody else, the action steps for reaching that goal have to start as early as possible. Ideally, decades before you reach your 60s…

Common Pricing Strategies and Why They Fail

Image source: iStock.com Pricing represents a strategy to increase sales volume at a profit while incorporating and communicating critical messages about the value that the offering delivers to the customer. This involves much more than…